Strategic Management Essay Example | Topics and Well Written Essays - 3000 words - 29

Strategic Management - Essay Example ividuals within a country’s population will have exactly the same characteristics, the cultural dimensions will colour the institutional and administrative arrangements that are made within the country, and will set the norms for behaviour.† Using your understanding of Whittington’s (2000) ‘Systemic School of Thought’, critically evaluate the implications of these cultural dimensions for international strategic managers at KFC in building productive relationships with the outside world. The performance of each industry in the global market is depended on a series of factors. There are industries where competition is extremely high and where the exposure to risks can be significant. Using strategic tools and techniques can help managers to control risks for their organization even if market pressures are strong. KFC is an important competitor in the global fast food industry. The firm is owned by Yum! Brands, one of the strongest rivals of the above industry. Managers in KFC have tried to use the continuous expansion as a strategy for securing organizational growth. This practice has been proved effective, at least up to now. From 2013 onwards, changes should be made in regard to the strategic planning process used in KFC. The use of well known frameworks, such as Whittington’s ‘Evolutionary’ and ‘Systemic’ Schools of Thought could help the organization to increase the effectiveness of its strategies and to strengthen its market posi tion. a) In the context of the process of strategic thinking and strategy formation, outline what SWOT and Porter’s Value Chain techniques are, and explain their practical relevance to strategic planners at Kentucky Fried Chicken (KFC) Corporation. In order to develop effective strategies managers in modern organizations use a variety of tools. Each of these tools responds to specific needs of organizations in terms of strategic thinking and strategy formation. In any case, it has been proved that firms of all

Tom Robinson is Proved Guilty Before Trial Essays -- Kill Mockingbird

Tom Robinson is Proved Guilty Before Trial In the novel, To Kill A Mockingbird, by Harper Lee, Tom Robinson, the black man falsely convicted of rape, had absolutely no chance of a fair trial. There is proof of this in the time period in which it occurred as well as evidence from the novel itself. Tom Robinson had an unfair trial because it was his word against the Ewell’s, a white, trashy family. To Kill A Mockingbird took place in the 1930’s, a time that was enormously charged with racial tension. One example of this is the existence of the Ku Klux Klan (KKK). Even though the KKK was in a time of decline in the 1930’s, it had been very prominent in the 1920’s and had still not completely died out. The KKK had rallies and marches. They even marched in Washington D.C. several times. They burned crosses on the lawns of any white person who would show favor towards blacks in an effort to scare them away from helping black folks. The KKK was an extremely violent group. â€Å"While African-Americans still bore the brunt of much Klan violence, Jews and Catholics topped the enemy’s list, followed by immigrants and those who transgressed Klan’s vision of morality† (â€Å"History†). The KKK showed their violence in several ways. Lynchings occurred very frequently as did raids of people’s homes. Although not all lynchings were caused by the KKK most of them were. Lynchings were held very often in the South during the time when the KKK was prominent. During these lynchings, people were often pulled from their homes at night, beaten within an inch of their lives, and sometimes they were hanged or burned alive. These lynchings occurred most frequently among black people although white people were lynched as well. After t... ...case. The fact that the trial took place in the 1930’s in the South put automatic guilt over Tom Robinson’s head. He did nothing wrong, but that was not enough to convince the jury of his innocence. Works Cited Chalmers, Allan K. They Shall Be Free. Garden City: Doubleday & Company, 1951. "History of the Ku Klux Klan: The Second Era of the Ku Klux Klan, 1915, 1944." HateWatch.org. 13 Feb. 2001. http://www.hatewatch.co.uk/klan/2nd_era1.html. Lee, Harper. To Kill a Mockingbird. New York: Warner Books, 1960. "Scottsboro Case." 1999-2000. Encyclopedia Brittanica. 11 Mar. 2001. http://www.britannica.com/bcom/eb/article/printable/2/0,577,68092,00.html. Pansdell, Hollace. "Report on the Scottsboro, Ala. Case ." American Civil Liberties Union 27 May 1931. 11 Mar. 2001 http://www.law.umkc.edu/faculty/projects/FTrials/scottsboro/SB_HRrep.html.

Policing Domestic Violence Essay

Domestic violence can be considered to be an act of violence which has been observed to occur in every socio-economic class as well as within all cultures. Domestic violence is defined as a pattern of coercive control that one individual intermittently exerts over another by means of spiritual, emotional, sexual, physical or economic abuse (http://www. dvvap. org/i). This form of exploitation has victimized mostly the women and children and men in much fewer cases and it continues to be perpetrated all over the world. In some regions or nations of the world, domestic violence has become a daily occurrence. Domestic violence leads to very drastic effects on the family, especially if perpetrated on both women and children. When this form of violence is done through physical harm, it results to injury, disability or even death in victims. Mental problems that may also occur usually make the victims feel unloved, lonely and have low self-esteem. Depression occurs in many victims of psychological abuse, which in turn may cause severe isolation of the victims from family and friends. Sexual violence and incest are other forms of domestic violence. In some regions of the world, domestic violence causes continue to rise due to patriarchal, cultural and religious traditions, (Human Rights Watch, 2005. , pp 12). All over the world, different governments handle domestic violence in many ways due to differing views on violence Different proposals have been presented to encourage the governments to have certain views on this form of violence. According to Lisa, domestic violence should be treated as a political and public problem. It should also be viewed as a breach of the human rights. It is a violation of human rights which every individual is entitled to. Those who perpetrate actions of violence against the others should be stopped, (Lisa, H. 78-79). Policing domestic violence refers to a scientifically developed application that aims at solving the domestic violence problem. In the past, it has involved testing of hypothesis in relation to the classification, prediction and the domestic violence prevention. Policing domestic violence policing as a tool of solving domestic violence also experiences several challenges as a crime prevention strategy (Hoctor, M. 53). In order to identify more effective policing strategies for domestic violence prevention and control, a culture of science is very necessary where the strategy integrates trial and error as a norm in crime prevention. The domestic violence policing programs aim at offering support to victims of domestic violence while at the same time preventing domestic violence. However, the public has raised concern about the domestic violence public policy. Lawrence et al states that in the past, the public has been concerned about the domestic violence policy. This is because it is sometimes based on ideology and it lacks evidence based on science. The public advocates for an effective domestic violence policing which should be practical and also be implemented appropriately. This would be a very good measure in preventing domestic violence (Lawrence S. et al, 24). In the last decade, police response to domestic violence has been criticized with a claim that the police did not take violence incidents seriously. However, effective measures to curb domestic violence are being developed and implemented through better policing. In this paper, the domestic violence policing issue will be discussed. The ethical stance of domestic violence in policing will be looked at, as well as the police departments’ responsibility of policing. The past system and current issues arising due to violence will be evaluated. Discussion For effective policing in domestic violence, a cultural evolution in policing needs to be developed in order to support the scientific revolution in order to solve the domestic violence problem. The cultural evolution rapid movement requires a growing partnership between the police and criminologists, public health community officers and professional scientists. Coherence of approach by the different police units to domestic violence is promoted by policy statements or documents where the Police officers introduce the policy documents with varying extent and content. With the increasing reports of domestic violence to the police, the police service has been required to utilize their limited resources to improve domestic violence service delivery to the people. Domestic violence is a great concern for the community where the police intervene in many cases. Whenever the police receive an initial call for assistance, it is their responsibility to provide immediate protection to the victim due to the fact that the police have certain powers which allow them to respond to domestic violence incidents. Whether the victims feel confident in contacting the police departments later in future will depend on how the police perform their tasks when the victim makes the initial contact (Lawrence, S. 126). The police have a major role in arresting criminals or offenders with the perpetrators of domestic violence considered as criminals because they undermine the human rights of the victims. The suspects are usually arrested and charged if there is enough evidence of violence against the victim. However, law enforcement officers should ensure that the suspect’s rights are not violated until the truth is established much later as one of the requirement in the police departmental policy. The police forces have domestic violence policy documents which contain written aims and priorities that are expected to assist them either solve, prevent or reduce domestic violence incidents. The policy documents normally contain the domestic violence definition, its implications, as well as guidance about the various police response components. The responsibility to implement domestic violence policies is something that is shared across a range of the police roles. The policies are very vital in protecting domestic violence victims against actions of exploitation such as domestic violence involving withholding of economic resources from a victim. Some children are even denied education through this form of abuse, as well partners who do not work. This denies the victims their basic needs, which is considered unethical and unacceptable. Domestic violence policing prevents this form of exploitation and instead promotes ethical practices in the society. Through policing, public safety problems are defined, analyzed and effective solutions to the problems addressed. Though the society is responsible for propagating ethics, it sometimes undermines the ethics if it allows domestic violence to occur without taking any action. For instance, in patriarchal societies, men are sometimes allowed to completely dominate over women. This had led to lack of knowledge and empowerment in women to speak out against violence, whereby the victims lack the ability to express their views and opinions with those who do not adhere to this being severely punished through domestic violence. Domestic violence policies have been developed to address such cultural practices with the police ensuring that law enforcement in relation to such policies is carried out. The police department should have the responsibility of policing domestic violence in the community because they are law enforcers who are responsible for ensuring law and order is maintained in the society and the human rights are well protected. Preventing and reducing domestic violence is one of the ways in which the human rights of everyone in the community are protected. For instance in Australia, police powers and procedures are well set out in the Crimes Act 1990(Policing Domestic Violence in New South Wales NSW, 1999). In addition, the police powers can be found in the police guidelines, referred to as Domestic Violence Standard Operating Procedures. Another example can be seen in the US, where the police department has adopted mandatory arrest policy for domestic violence cases. For spousal violence cases, arrest based on probable cause could be done where the Police officers were allowed to arrest suspects without a warrant as long as the officers had probable cause whether he/she had witnessed the incident or not. This was happening in 23 states of the United States of America by the year 2005 (Hoctor, M. 007) Another reason why the police should participate in domestic violence policing is that, the legislation that protects people from domestic violence in most cases directs the police to intervene in protecting the victims of domestic violence. The police have the power to exercise arrest of criminals or offenders when need be. In policing domestic violence, domestic violence incidents should be stopped as soon as possible making the arrest of offenders by the police an effective means of stopping domestic abuse. This therefore makes it their vital responsibility in policing domestic violence with the responsibility aiming at stopping the conflict, as well as protecting and ensuring the immediate safety for the victims. As law enforcers, the police have a responsibility to ensure criminals are charged in court which mitigates future abuse. The police department receives reports on domestic violence from the community members and then investigates the cases to establish the cause of the abuse, the effects and the victim or offender. After establishing the facts about a case, offenders are charged in court. For instance policies allow police officers to apply for an apprehended violence order (AVO), which guides the judicial process (Lawrence, S. 101). Good police service initiatives in the police departments that enhance awareness in people about violence and service delivery show that they should have a good responsibility in domestic violence policing. The police departments in many nations have instituted the initiatives as a result of their recognition that a high percentage of people in our community are now aware that domestic violence is a crime. These initiatives include, public awareness through advertising campaigns, placement of domestic violence liaison officers (DVLO), specialized training for officers, working with the Attorney General and the development of COPS (Computerized Operational Policing system) to produce statistics relevant to the development of effective domestic violence prevention measures. The initiatives are a good indication of how effective the police department can be in domestic violence policing. The domestic violence issue has attracted widespread public concern, in the past and also in the current world. However, the past system differs with the current system in relation to how policing in domestic violence was/is handled. In the past, the number of domestic violence cases that were reported was fewer than the current number of the cases reported to the police. The continued increase of the reported cases in turn has necessitated the development of measures that will curb the violence effectively. This has led to the development of new measures/policies to address this problem. However, in the past, this problem was not handled with much seriousness as it is now which made the past system less effective in domestic violence policing. Cultural beliefs and practices in the past contributed to continued domestic abuse, because the victims were sometimes convinced that they deserved to be abused. Different societies have changed their beliefs towards domestic violence over time with people become more aware of domestic violence as a crime currently, which has greatly assisted in effective domestic violence policing. People are more willing to speak out about this issue in the modern world as compared to the past years. Modern police service initiatives have enhanced better domestic violence policing as compared to the past system of policing. For instance placement of domestic violence liaison officers (DVLO) in the local areas as a modern initiative has made it easy for people to report violence cases. In addition, offenders are easily apprehended and charged for their offences. In the past, lack of awareness in some victims and the community as a whole in policing encouraged continued abuse because the offender had no action taken against them. Current systems have developed specialized training for officers, which involves training of officers in response to domestic violence and other issues that surround domestic violence. On the other hand, the past systems did not have such training programs. The standard operating procedures (SOP) launching together with the development of computerized operational policing system (COPS) have been very instrumental in adoption of effective domestic violence policing measures in the modern systems (Policing Domestic Violence in New South Wales NSW,1999). The domestic violence policing have also experienced several problems. The policing may lack inadequate support which may in turn undermine how effective the policing can be in solving domestic violence. The police officers who handle domestic violence cases have been accused of not providing the involved parties with enough information and sometimes they have an inappropriate attitude towards the victims. In addition, they have shown unsympathetic, rude and indifferent behavior towards the victims. Nevertheless, solutions to these problems have been integrated in domestic violence policing programs to ensure domestic violence is prevented. Though domestic violence prevention measures were present in the past, current measures have been developed to improve on the past strategies

Crusaders against the Wrong Choices Essay - 1489 Words

Crusaders against the Wrong Choices Drinking and driving has been a growing problem in our country and will most likely get worse before it gets better. According to http://www.madd.org, 41% of all traffic accidents in the country are alcohol-related. In 2002, this added up to a grand total of 17,419 deaths caused by somebody getting behind the wheel of a car while under the influence of alcohol (MADD). Naturally, statistics such as these, if the were presented effectively, would probably make quite a large number of people want to do something about the unnecessary deaths across the country. That’s where SADD comes in. SADD is a national student organization. When it was first founded in 1981, it was†¦show more content†¦The website explains that there are organizations in local areas that are supported by state organizations, which are supported by the national organization. The national organization consists of a national board of directors and a student leadership council made up of 18 students (SADD). There are a great many websites that support SADD, since there are so many branches throughout the country. One of those websites is http://www.floridasadd.org. This is a website for all SADD organizations in Florida. The purpose is basically the same as any other portion of SADD. This site encourages a drug and alcohol free environment in all students. This website targets students who may have some interest in getting involved with the organization. It has information on starting a club, calendars of events, contact information, and other useful data. From its appearance, the site’s main purpose is probably to recruit new members. Every organization has some method of recruitment, and for a statewide organization, a website is an effective way to do that. The starting page of the Florida site appeals directly to emotion. The first thing the viewer sees is an elaborate arrangement of the name of the organization, â€Å"Students Against Destructive Decisions†, arranged in big black letters at the top. The next things viewed are some depressing facts and statistics about substance abuse. This is a very effective way to grab a reader’s attention, since it’sShow MoreRelatedThe Song Of Roland : The Pagan And Christian Perspective1391 Words   |  6 Pages In the Song of Roland, although the concept of honor, a concern for personal honor, public opinion and ethics are explored in both the pagan and Christian perspective, the plot of the epic largely views the Christian to be right and pagans wrong. Although there are many references of pagan characteristics, some of which are praised, ultimately the religious beliefs of the pagans are used to overshadow their strengths. Below, evidence of the Christian ethics overshadowing the pagan perspective areRead MoreJesse Brassell. Mr Parrish. 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She has proven herself as a fierce advocate for women’s rights due to her strong and consistent record of effectively championing women’s rights, economically and politically. She has remained consistent throughout her career as an advocate for gender equality, human rights, and women’s rights policies. Throughout her time in the Senate, she advocated women’s rights and used her statusRead MoreDeath Of Stephen : An Era Of Persecution1653 Words   |  7 Pagesus will speak openly against men again if you suffer aught† But not everyone accepted martyrdom in Christianity, at least not if it was for the wrong reasons: for example, Saint Eulogius (spanish priest who died 859) insulted Muhammed and muslims for no reason, even though christians and muslims had been living almost peacefully together in Spain. Insulting their religion led to his execution. This was not seen as a good reason to die for because Saint Eulogius had a choice not to insult islam

Sustainability Report For Gorilla Health Bars Pty Ltd And...

SUSTAINABILITY REPORT FOR GORILLA HEALTH BARS PTY LTD Student Name: Ali Alfaifi ID: 17655159 Executive summary Purpose Come up with sustainability solution and strategies to Gorilla Health Bars Pty Ltd and at the same time provide recommendations for future considerations. Scope of investigation Access relevant information from available number of sources, the company itself and other learning materials. Methodology Analyze all learning resources and academic journals with the sole purpose of finding sustainable solutions to the company’s current problems. Findings Present a range of sustainable solutions to the manager for consideration Right away, initiate adoption of adequate sustainable strategies. Conclusions and recommendations†¦show more content†¦Finding and discussions Sustainability approach to the problem 1. Communication of the high need of sustainability goals to all members of the company, Everyone needs to understand and be committed to ensuring that the same is met. 2. The company should take small and very smart initial changes. Achieving sustainability will not be a walk in the park. As a result, they should initiate a small change in initial stages that will not cost much but have an immense effect. 3. Renovate the warehouse and include ventilation system on the roof that will regulate temperature. With the issue of rise and falling of temperature handled, the electric bill will consequently drop massively. 4. Dig a borehole. Since the company is in a rural place, the can decide to dig a long term borehole that will address the high usage of water used in the production of goods. 5. Chain up with suppliers to be bringing the raw materials to the company premises. Business is about doing transaction in the right way that sees one spending minimum costs. Since the different raw materials are in separate places, the company should come up with an agreement of the suppliers to be bringing the raw material to the company. Disadvantages Can be costly to the comp any. Results will be realized after some times. It may mean hiring more employees that the company had not planned for. Conclusion

Andrew Jackson The Fifth Us President Essay - 2292 Words

Andrew Jackson, born 15 March 1767, was the seventh US President (1829-1837) and was a part of the Democratic Party (Andrew Jackson - U.S. Presidents - HISTORY.com, 2009). His early life began in hardship in poverty as a son of Irish immigrants whose family died during the British invasion of the Carolinas (1780-1781) (Andrew Jackson - U.S. Presidents - HISTORY.com, 2009). Despite life’s unforgiving nature, he managed to study law during his teenage life and challenged the Carolina bar in 1787 (Andrew Jackson - U.S. Presidents - HISTORY.com, 2009). He later moved to Tennessee, in a place that would later become Nashville, where he became a prosecuting attorney (Andrew Jackson - U.S. Presidents - HISTORY.com, 2009). Jackson became sufficient enough to become a slave owner, became the first man elected to the US House of Representatives from Tennessee, and was later elected as a judge to the Tennessee superior court (Andrew Jackson- Whitehouse.gov). With the War of 1812 Jackson became a Major General and won a series of battles, to include, the Battle of Tohopeka in Alabama against the Creek Indians in 1914, against the British at New Orleans in 1815, and an his invasion of Florida against Spain in 1817 (Andrew Jackson - U.S. Presidents - HISTORY.com, 2009). His status of national hero was solidified in the public by this time. Before winning the presidency in 1828, he lost his first run against John Quincy Adams in 1824 due to his failure to obtain the majority ofShow MoreRelatedLyndon B. Johnson And Andrew Jackson1605 Words   |  7 PagesEditor- Very recently, your newspaper held a poll nominating which US president to be the fifth face on the famous Mount Rushmore. The top choice was Reagan, along with others, including Lyndon B. Johnson and Andrew Jackson. 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Adaptation Mcdonalds Free Essays

McDonald’s Going International International Marketing Mag. K. Roth Group 2 Florian Antos Vladimir Slon Christoph Gluszko 1 Christian Schromm ALL YOU WANTED TO KNOW ABOUT McDonald’s 2 History †¢ McDonald’s Corporation – is the world’s largest chain of fastfood restaurants, primarily selling hamburgers, chicken, French fries, milkshakes and soft drinks. We will write a custom essay sample on Adaptation Mcdonalds or any similar topic only for you Order Now More recently, it also offers salads, fruit and carrot sticks. The business began in 1940, with a restaurant opened by Dick and Mac McDonald in San Bernardino, California. Their introduction of the â€Å"Speedee Service System† in 1948 established the principles of the modern fast-food restaurant. The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in Illinois on April 15, 1955, the ninth McDonald’s restaurant overall. Kroc later purchased the McDonald brothers’ equity in the company and led its worldwide expansion. 3 †¢ †¢ †¢ †¢ What are the advantages and disadvantages of adaptation strategy used by McDonald’s? 4 1. Advantages and Disadvantages of adaptation strategy Advantages: †¢ Different cultures have different consumer needs and tastes †¢ Political and legal environment of the international market that they plan to enter †¢ Differences among nations in terms of cultures, religious believes, political and legal systems, customer values and lifestyles, and stages of economic and market development †¢ Differences in the advancement of technology †¢ Competition plays a major role in determining if a company will adopt a product adaptation scheme 1. Advantages and Disadvantages of adaptation strategy Disadvantages: †¢ The costs associated with adaptation can also play a major role in determining whether or not a firm chooses to standardize their product 6 1. Advantages and Disadvantages of adaptation strategy †¢ †¢ †¢ Cross any boarder and you will find multiple variations from price to product, starting with the presentation. Misconception that McDon alds is the same everywhere. Country teams have considerable autonomy to develop and market new product lines. Menu differences: Netherlands and Austria– Beer Germany – Chinese Week Canada – Mc Pizza India – Goat and lamb burgers half of menu vegetarian Japan – ingredients such as cabbage and Teriyaki USA – Barbecue bacon Burgers, sausage breakfast burritos 7 Are there examples of truly global brands that never customized? 8 Are there examples of truly global brands that never customized? Truly global Brands : †¢ In general we can say that straight extension (=standardization) has been implemented and already been successful with cameras, consumer electronics, and many machine tools. Stihl ( machinery and chainsaw producer) Nikon Olympus, Canon ( camera producers) Kitchen Aid (consumer electronics ) Caterpillar (trucks, bulldozers) †¢ †¢ †¢ †¢ 9 What have been the key factors that have led to McDonald’s global success? 10 2. What have been the key factors that have led McDonalds to global success? †¢ †¢ †¢ Fast service enabled by a limited menu, focus on cleanliness, family friendly facilities, good value for money Emergence of cash-rich, time-poor lifestyle Societal acceptance of a more casual approach to eating on the run underscored the emergence of McDonalds Innovations in food preparation technology and service delivery providing a fast- service format that customers appreciate as well as a cost base that competitors found hard to match Waiter labor cost savings passed on directly to the consumers through lower prices McDonalds was the leader to introduce franchising in the global marketplace, augmenting the organic restaurant growth by harnessing the management, cultural and entrepreneurial capabilities and capital of local businesspeople around the world. Expanding across the globe Increasing restaurant penetration in already existing markets †¢ †¢ †¢ 11 2. What have been the key factors that have led McDonalds to global success? Key Faktors: †¢ †¢ †¢ †¢ †¢ †¢ Economies of scale in production and distribution Power and scope Brand image was country suited Ability to leverage ideas quickly and efficiently Uniformity of marketing practices Pervasiveness of McDonalds brand 12 2. What have been the key factors that have led McDonalds to global success? †¢ †¢ †¢ †¢ †¢ McDonald’s is seen as the number one representative of the all American lifestyle, which at the time when the expansion began was very popular. In some countries it is still a status symbol to go and have a meal at McDonald’s. Generally the cooperation is at pains to offer a selection of standardized core products ( Big Mac, Soft drinks, French Fries) in addition to locally accepted alternatives. Giving the multinational cooperation a local Face (thinking of Salzburg’s restaurant) In order to use synergies on the one hand and reduce national competences on the other a supranational administrative department had been set up in Europe. McDonald’s. has always been supported by US foreign policy Sources : http://de. wikipedia. org/wiki/McDonald’s; Kotler/Keller Marketing Management 13 What are the risks and benefits of choosing the franchising system for franchisor? 14 3. Risks and Benefits of franchise system Benefits for franchisor: The franchisor profits from the strongly motivated franchisee as a self-dependent entrepreneur †¢ The franchising as a way to overcome the resource scarcity through the direct market access †¢ The ability to overcome the high costs of arranging the new distribution network through using the well tailored network of franchisor †¢ Low capital investments for the product placement and region marketing through the franchisee †¢ The benefits from using a recognized brand name and trade marks through the reputation of the franchisor †¢ Extended expansion possibility through franchising 15 3. Risks and Benefits of franchise system Risks for franchisor: †¢ The existence of multiple, geographically dispersed owner-managers makes the control difficult †¢ Possible high costs of training development, promotional and support activities of franchisee †¢ Service delivery may be inconsistent because of geographically dispersed franchisees 16 What are the key issues by setting up a McDonald’s Franchisee? 17 4. Risks and Benefits of franchise system Benefits for the franchisee: †¢ Your business is based on a proven idea. You can check how successful other franchises are before committing yourself. †¢ You can use a recognized brand name and trade marks. You benefit from any advertising or promotion by the owner of the franchise – the â€Å"franchisor†. †¢ The franchisor gives you support – usually including training, help setting up the business, a manual telling you how to run the business and ongoing advice. †¢ Financing the business may be easier. Banks are sometimes more likely to lend money to buy a franchise with a good reputation. †¢ Risk is reduced and is shared by the franchisor. †¢ If you have an existing customer base you will not have to invest time looking to set one up. Relationships with suppliers have already been established. †¢ The ability to overcome the resource constrains. 18 4. Risks and Benefits of franchise system Risks for franchisee: †¢ Costs may be higher than you expect. As well as the initial costs of buying the franc hise, you pay continuing royalties and you may have to agree to buy products from the franchisor. †¢ The franchise agreement usually includes restrictions on how you run the business. You might not be able to make changes to suit your local market. †¢ The franchisor might go out of business, or change the way they do things. †¢ Other franchisees could give the brand a bad reputation. You may find it difficult to sell your franchise – you can only sell it to someone approved by the franchisor. 19 4. Costs and Restrictions Costs: Financial Requirements/Down Payment : Initial down payment for opening (40% of the total cost) or an existing restaurant (25% of the total cost) about 200. 000 $ nonborrowed resources Financing: McDonald’s does not offer financing; McDonald’s Owner/Operators enjoy the benefits of our established relationships with many national lending institutions 20 4. Costs and Restrictions Restrictions: During the term of the franchise, you pay McDonald’s the following fees: †¢ Service fee: a monthly fee based upon the restaurant’s sales performance (currently a service fee of 4. 0% of monthly sales). Rent: a monthly based rent or percentage rent that is a percentage of monthly sales. †¢ Application: Personal, non-borrowed resources to be invested in a McDonald’s restaurant business. †¢ Business experience in the market where they are seeking a franchise 21 What strategy would you adopt to ensure a great exposure for McDonald’s to a growing trend towards healthier eating? 22 5. Healthier eating at McDonald’s Currently: †¢ †¢ Low fat products in UK outlet Canadian light choices of Menu with a Soya bean McVeggie Burger, salads with a fat free dressing and a granola topped fruit yoghurt On packaging calorie and fat content information for the first time as it tries to counter the obesity lobby †¢ 23 5. Healthier eating at McDonald’s Future perspectives: †¢ †¢ †¢ †¢ †¢ †¢ Using biologically grown resources Fat reduced meals Healthier ways of processing the food (eg. : don’t fry chips but bake them, less white bread burgers, regular vegetarian dishes,) Healthy, freshly squeezed Mc Shakes etc. Healthier Drinks not only Sodas To ensure high-quality, fresh ingredients, farms are set up in order to supply restaurants 24 Sources: †¢ †¢ †¢ †¢ †¢ www. McDonalds. com www. freeforessays. com/show_essay/55461. html D. Jobber â€Å"Principles and Practice of Marketing† Sources : http://de. wikipedia. org/wiki/McDonald’s Kotler/Keller Marketing Management 25 THANK YOU FOR YOUR ATTENTION 26 How to cite Adaptation Mcdonalds, Essay examples